PEAK Music and Shred Kelly Funds Amplified by Province

Through Amplify BC, the Province is investing in B.C. artists’ career development, live music events, support for B.C.’s music companies and development of the music industry. The fund also attracts visitors to and helps grow B.C. tourism, while supporting related creative industries and small business development.

Funds from Amplify BC are coming to the East Kootenay in two forms.

In the Live Music category, Cranbrook’s Fisher Peak Performing Arts Society is getting $5,000 for its PEAK Music Festival.

In the Career Development 2018-19 winter intake, for artists/acts, Fernie’s Shred Kelly (pictured above) will receive $17,525.“Creative BC is thrilled with the renewal of Amplify BC funding from the Province of B.C.,” said Prem Gill, CEO of Creative BC. “We are proud to be stewards of these vital grant programs that empower musicians, recording professionals and companies to create innovative projects and foster new talent. British Columbia’s music sector has been instrumental with its continued support and sustained collaboration in making Amplify BC a crucial resource for emerging and seasoned musicians and companies.”

The province established the $7.5-million fund in 2018 after extensive consultations with the music industry. To date, the program has helped 33 B.C. music companies expand and diversify their activities, 190 B.C. artists with career development projects, 77 live music event, festival and concert presenters expand performances throughout the province, and 37 industry building events and initiatives.

“Amplify BC is a key driver in the success of both industry and artists in our diverse community,” said Rob Calder, founder of Secret Study Projects. “Through the support of festivals, venues, promoters, studios and artists, Amplify BC has given us a competitive advantage in the global marketplace and sets the B.C. music sector up for future success in an evolving landscape.”

The music industry generates over $690 million in economic activity in B.C. each year, employing 6,600 people.

British Columbia is Canada’s third-largest music centre, with over 280 music companies, 160 recording studios and more than 200 music festivals around the province.